Monday, November 23, 2015

Digital Marketing | SEO | SMO

Digital Marketing : Is a process to increase website visibility on Search engine result page like : Google, Yahoo, Bing.

Digital marketing uses different technique like, SEO, SMO, SEM,PPC, Email Marketing, Affiliate marketing.. And many other technique.

Two types of SEO :-
1.       On page SEO
2.       Off Page SEO
On Page SEO basically for website page optimization.

Like First we create SEO audit report .

SEO audit report we check in report : Title, Description, Keywords, Google Analytics, Google webmasters tool, Bing Webmasters, Robots.txt file, Sitemap.xml, domain check, h1, Alt tag, Canonical error, Back lick check, social media sharing button, Social media profiling, YouTube channel and many more .

Then we have fix all the issues. Keywords analysis, Meta tag generation, Implement Google Analytics code, Google webmaster tools, Bing webmasters.  

Then we have come to Off page SEO : Off Page SEO basically for increase the website visitors on Website.

We use different technique Like: Search engine submission, Social Bookmarking, Blog Submission, Approved blog bookmarking, Informative Article posting, High PR social bookmarking, Business listing, Local Business listing, Ad posting(Classified Submission), Directory Submission, Back link submission, Create profile all High PR social bookmarking sites, Event posting, PPT creation and share and many more…

Now we come to Social media optimization(SMO).: SMO for Brand awareness. SMO is very important for us and business owners because 90% people are using and operate Social media sites, Facebook, Google Plus, Twitter, LinkedIn, Instragram , pinterest, and other social media sites…

Facebook: Create profile pages +Create website fan page, Status update on regularly basic + Join Group related to target audience + Follow some groups+ Sent personal messages and many more thing we can do it.
Twitter: Create profile account on twitter, increase followers, Sent messages.
LinkedIn :  Create Profile page, Company page, and group page, Status update on regurgaly basic, Increase connection, Tag people in different categories, Send personal messages,  
Pinterest : Create profile on Pinterest, Create different boards, Upload images, pin images, we can also post a blog at pintrest.

These above technique for organic result (Free)

Now we come to PPC, SEM, Email marketing, Affiliate Marketing these are paid technique :

PPC: Pay per click:
SEM: Search engine Marketing
Affiliate marketing:
Email Marketing : Mail chimp, Aweber,  and other  thing